Privacy Policy

Privacy Policy

Effective Date: 04/23/2024

Introduction

The following is an explanation of how Identitrain, Inc. (“Identitrain ”, “we”, “our” or “us”) are processing (e.g.: collect, use, store, process, disclose and delete) your personal information as defined in the applicable data protection legislation.

This Privacy Statement applies to personal information that we collect about you when visiting or using Identitrain websites, applications and services (collectively, the “Services”) and it also describes the choices available to you regarding Identitrain’s use of your personal information, the steps you can take to access your information and to request that we correct or delete your personal information.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

The collection of certain categories of your personal information may be required to enter into a contract with Identitrain. If the required information is not provided, you will not be able to open a user account and/or use our Services.

If you have questions or concerns regarding this Privacy Statement or our handling of your information collected under this Privacy Statement, contact Identitrain’s Privacy Office at privacy@identitrain.com.

General Principles for Processing of Personal Information

Identitrain will collect, store, process and transmit personal information in accordance with established policies and applicable law. Such personal information will be fairly and lawfully collected for specific and legitimate purposes and where necessary, kept up to date as reasonably possible. We will retain identifiable personal information no longer than necessary to serve the purposes for which it was collected.

If Identitrain engages in the processing of personal information for purposes other than those specified in this Privacy Statement, Identitrain will provide notice of these changes, the purposes for which the personal information will be used, and the recipients of personal information.

What Personal Information We Collect

Personal information is information that directly identifies you or information otherwise defined as “personally identifiable” under applicable law. This includes, but is not limited to:

  • Identity Data: First name, last name, username or similar identifier, and title.
  • Contact Data: Billing address, delivery address, (business) email address and (business) telephone numbers.
  • Financial Data: Bank account, payment card details and credit history.
  • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
  • **Technical Data: **Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites.
  • Profile Data: Your username and password, purchases or orders made by you, your role within your organization, interests, preferences, feedback and survey responses.
  • Usage Data: Information about how you use our websites, products and services and how your device has interacted with our website, including the pages accessed and links clicked.
  • Preference Data: Your preferences in receiving marketing from us and our third parties, your communication preferences, and dietary information.
  • Pictures/video or acoustical recordings: From live or virtual events or other video recordings captured during Identitrain events.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal information but is not considered personal information under applicable regulations as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy statement.

How We Collect Personal Information

Directly From You. Identitrain may collect personal information you provide directly to us via websites, mobile applications, email, EDI, by corresponding with us via telephone or post and other interactions. For example, we may, also, collect personal information when you register with us as a customer, place an order for training or services, participate in promotional activities, use an application installed on a device, post on our Services, or subscribe to notifications.

Automatically Collected from Your Use of our Services. Identitrain may automatically collect personal information for business-related purposes, such as providing customer service, managing the Services we provide, complying with legal requirements, payment processing, and for marketing our products and Services.

When you visit our websites, we may automatically collect information about which of our websites you are visiting, your equipment, the browser you are using, as well as browsing actions and patterns including the pages accessed and links clicked. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data privacy laws. Some of this information will be stored anonymously, and we will use it to improve our Services and to make our websites more user-friendly as well as for statistical purposes.

Some of this information may be collected using cookies and similar technology as further outlined in the section Cookies and Similar Technology below. We may also receive technical data about you if you visit other websites employing our cookies.

Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our website to our visitors.

Publicly available. Identitrain may collect personal information from publicly available sources, including, but not limited to, public internet websites and databases, public or government sources, and news media.

Third Parties. We may obtain personal information from third parties that have obtained or collected information about you and that have the right to provide that personal information to us.

Business Partners. We may receive information about you from others within your organization, or from our business partners we work with to provide our products and services. For example, we may obtain information about you from the resellers that purchase offerings available from us and provide such offerings to you or your organization.

Third Party Information Provider. Identitrain may contract with third parties who provide information to businesses to verify certain information about you or obtain information about you, for example analytics providers, advertising networks and marketing companies, search information providers, credit reference, fraud prevention or government agencies, providers of technical, payment and delivery services, data brokers or aggregators. We may use the personal information received from a third party in accordance with the terms established between Identitrain and the third party.

How We Use Information We Collect

We collect personal information from and about you for a variety of purposes. For example, we use personal information to fulfill your requests, process your transactions and provide our Services to you; to communicate with you; for marketing and advertising purposes; to monitor, improve, and develop our products and Services; and to protect the security and integrity of our business, comply with legal requirements and obligations; for our business and operational purposes; and as otherwise permitted or required by law.

The table below sets forth the reasons why we process your personal information, the associated legal basis we rely on to legally process your personal information, and the categories of personal information (identified in Section 4 “Personal Information we collect from you”.

Processing Purpose Type of data Legal basis for processing including basis of legitimate interest
To manage our relationship with you as a business partner including to register you as a new customer, to determine credit limits, contracting and enforcing our terms and conditions and other principles as well as this Privacy Statement, notifying you about changes to our terms or other operational (non-marketing) information required by law or otherwise operationally necessary Identity, Contact, \ Financial, \ Transaction, \ Profile, Preference Performance of a contract with you \ Legal obligation \ Legitimate Interest (to safeguard the legal and financial position of Identitrain and successful operations, for example, product recall notices, or relevant information relating to your orders)
To process our transactions including \ to process and deliver your orders, to provide our Services, to verify completeness and accuracy of your or your customers address data, to manage payments, fees and charges, to collect and recover account receivables as well as RMA management Identity, \ Contact, Financial; Transaction, \ Profile, \ Preference Performance of a contract with you

Legitimate Interest (necessary to ensure the quality of our Services, and the successful operations and processing of the transaction and to pursue our legal rights)

For the establishment, exercise or defense of legal claims Identity, \ Contact, \ Financial; Transaction, \ Profile, Pictures/video or acoustical recordings Legitimate Interest (to safeguard and pursue the legal and financial position of Identitrain)
To provide general customer services, including to maintain and support your customer account, to collect and manage your preferences regarding i.e. marketing communication and / or cookies, to communicate with you by phone or email to respond to customer service inquiries, to respond to refund requests and complaints, to discuss issues relating to your account or the Website, and to provide customer support. Identity, \ Contact, \ Financial, Transaction, \ Technical, \ Profile, \ Preference Performance of a contract \ Legal obligation

Legitimate Interest (necessary to ensure the quality and improvement of our Services, successful operations and processing of transactions)

To provide you or your employer access to product and service offerings made available by our business partners through Identitrain as a distributor, including enabling solution billing in the supply chain, providing access to third party program terms and incentives or End User license agreements, registration for support, software and autorenewals in relation to Offerings, RMA verification and handling of warranty claims Identity, \ Contact, \ Profile, \ Transaction Performance of a contract with you \ Legitimate interest (Necessary to perform our contracts with business partners and enable transactions in the supply chain)
To register, maintain and refer to you as contact and, in your role, acting for the business partner you are working for Identity, \ Contact, \ Profile, \ Preference Necessary for our and our business partner´s legitimate interests to help, maintain and manage the business relationship with our business partners and to provide general customer services
To plan, administer and protect our business and websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Identity Contact \ Technical

Legal obligation

Necessary for our legitimate interests (for running our business safely, provision of administration and IT services, network security, to prevent fraud and other illegal activities and in the context of a business reorganization or group restructuring exercise)

To conduct research, contests, surveys and sweepstakes

Identity \ Contact \ Profile \ Usage \ Preference \ Technical Performance of a contract with you \ Consent \ Necessary for our legitimate interests ((to study how customers use our products/services, to develop them and grow our business)
To de-personalize data for statistical and analytical purposes Identity \ Contact \ Profile \ Usage \ Preference \ Transaction \ Technical Legitimate interest (to grow our business, to develop business strategies and generate new business opportunities)

In order to measure the effectiveness of our advertising and to better understand your and your organization's purchasing focus, interests, expertise, your role in your organization and general areas of business interests of your organization, we aggregate, match and/or compare data from different data sources using data analytics and applying artificial intelligence

Identity \ Contact \ Technical Transaction \ Profile \ Usage \ Preference Legitimate interest (to grow our business, to develop a successful marketing strategy and effective advertising that is customized to the individual interests of the recipients who have consented / not opted out to receive marketing communication)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity \ Contact \ Profile \ Usage \ Preference \ Technical Consent \ Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To facilitate, manage, personalize and improve your online experience, our products and services and our marketing customer relation by using data analytics Technical \ Usage Consent if required for setting cookies or using third party analytics as to our cookie information \ Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To provide services in connection with marketing campaigns to you including \ events, webinars and whitepapers Identity \ Contact \ Profile \ Usage \ Preference \ Pictures/Video Consent with respect to event videos or pictures or direct marketing \ Performance of a contract

Necessary for our legitimate interests (to grow our business)

To enable third party direct marketing communications, for example, from our vendor partners Identity \ Contact \ Profile \ Usage \ Preference Consent
To help advertisers and publishers serve and manage ads on the Website or on third-party sites, and to tailor ads based on your interests and browsing histories. Identity \ Contact \ Profile \ Usage \ Preference Please see the section on Cookies and Other Website Usage Information for additional information related to such advertising and your related controls;
For marketing, promotion and advertising purposes Identity \ Contact \ Technical \ Profile Consent \ Legitimate interest (to grow our business)
To discover any criminal activity or alleged criminal activity through fraud monitoring and suspicious transaction monitoring. Identity \ Contact \ Transaction \ Technical \ Usage \ Profile \ Financial Necessary for our legitimate interests (for the purposes of preventing or detecting unlawful acts)
To comply with our contractual or legal obligations to share data with credit reference, fraud prevention agencies and law enforcement agencies and screen against denied party lists. Identity \ Contact \ Transaction \ Technical \ Financial Legal obligation

Necessary for our legitimate interests (to protect our business by preventing financial crime and to comply with legal obligations of Identitrain organization not directly applying to the Identitrain affiliate)

To comply with our internal requirements or contractual obligations especially to verify transactional compliance for example in the context of marketing funding, incentives, end user specific price promotions Identity \ Contact \ Transaction \ Usage \ Profile \ Financial Legal obligation

Necessary for our legitimate interests (to protect our business by preventing financial crime and grey market activities)

To discover any criminal activity or alleged criminal activity through fraud monitoring and suspicious transaction monitoring including denied party list screening, monitoring or recording of emails and text messages, social media messages and other communications (including under specific circumstances telephone calls) in relation to your dealings with us. Identity \ Contact \ Transaction \ Technical \ Usage \ Profile \ Financial Legal obligation \ Necessary for our legitimate interests (for preventing or detecting unlawful and inappropriate acts and securing Identitrain legal position, to protect the security of our communications systems and procedures, and to comply with legal obligations applying to Identitrain as an organization
To assess the quality of our customer services and to provide staff training Identity \ Contact \ Transaction \ Usage \ Profile Consent \ Legitimate Interest (To maintain and improve our Services)
Comply with a legal obligation or respond to lawful requests by public authorities (including national security or law enforcement requirements) Identity \ Contact \ Transaction \ Technical \ Usage \ Profile \ Financial Legal obligation \ Legitimate interest (if the legal obligations applies to the Identitrain organization but not to the relevant Identitrain affiliates)
To expand and operate our business operations, such as mergers and acquisitions, reorganizations, or other disposition of all or part of our business, assets or stock, factoring of receivables. Identity \ Contact \ Transaction \ Technical \ Profile \ Financial Legitimate interest (to develop and grow our organization)
To control and manage our facilities and premises, including video recordings Identity \ Contact \ Pictures/vidéo Legitimate interest (the protection of our property, prevention and detection of criminal activity and the protection of the health and safety of our employees and customers) f)

Marketing Purposes

We may use, combine and enhance your information (especially Identity, contact, technical, usage and profile data) from different data sources and apply certain business intelligence to better understand your role, your preferences and form a view on which offers and opportunities we think may be of interest for you. This is done by evaluating data to identify patterns in usage and purchasing behavior. We may use certain algorithms in this regard which by means of automated decision provide you with marketing information being relevant to you in the context of your organization, provided you haven´t opted out to receive this information.

Many of our affiliates utilize a preference center that allows you to opt in and opt out to receiving marketing messages and communications from us. You can select or unselect your communication preferences at any time through the web form provided by that affiliate.


If you are a user from the United States, Identitrain may use your personal information for direct marketing purposes. You may unsubscribe from marketing emails by following the unsubscribe instructions contained in such emails, or you may contact us at privacy@identitrain.com if you do not want your personal information to be used for these purposes.

If you are a user from outside of the United States, you will receive marketing communications from us if you have requested information from us, if you have set your preferences accordingly, if you purchased goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Who We Share Information With

We share your personal information with your consent or as necessary to complete any transaction or provide any service you have requested or authorized. We also share personal information with third-party vendors, resellers and distributors, third-party service providers, affiliates and business units, when required by law or to respond to legal process, to protect our customers, to protect lives, to maintain the security of our services, and to protect the rights or property of Identitrain.

We may disclose your Personal Information as follows:

Vendors. Identitrain may share Personal information about you with the third-party vendors that make offerings available through us. For example, we may share your personal information with a third-party vendor if you purchase or access a service through us, or an Identitrain reseller or distributor, and that vendor requires verification of a purchase to register that service. We may also share your personal information with a third-party vendor if that vendor co-sponsors a marketing activity with us to verify your participation in the marketing activity.

Resellers. Identitrain may share your personal information with the resellers that purchase offerings from us. For example, we may share your personal information if you purchase or access an offering through a reseller, and that reseller leveraged our reseller tools and services.

Third-party Service Providers. Identitrain may provide your personal information to third-parties that provide services, including but not limited to customer service, payment processing, email and messaging support, hosting, management, maintenance, information analysis, offering fulfillment or delivery, or other services we may receive on an outsourced basis. We will endeavor to require that these third parties use your personal information only as necessary for such reasons and protect your personal information consistent with this Privacy Statement and applicable law.

Affiliates and Business Units. Identitrain may share your personal information with our affiliates, regardless of whether these entities share the Identitrain brand. We may also share your personal information with other business units that also offer products or services under the Identitrain brand or one of our other brands. Our affiliates and business units will use your personal information we share with them in a manner consistent with this Privacy Statement.

Other Users. Identitrain may share your personal information with other users when you elect to interact with those users (or request that we communicate with them on your behalf) through the website. This may include facilitating communications with other users or enabling posting of personal information to areas of the website accessible by other users. You should be aware that any personal information (or other information) you provide in these areas may be read, collected, and used by others who access them.

**Law Enforcement and Safety. ** Identitrain may share your personal information with any competent law enforcement, regulatory, government agency, court, other governmental officials, or other third-party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

Sale or Acquisition of Assets. If Identitrain transfers ownership or control of any portion of Identitrain to an actual or potential buyer, whether in the context of an acquisition, merger, reorganization, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer your personal information to that actual or potential buyer, provided that the use of your personal information by that third-party remains subject to applicable law.

Others. We may share your personal information with any other person with your consent to the disclosure.

We may also share aggregated, anonymized data with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information we collected through your use of our website. If we are required under applicable law to treat such information as personal information, then we will only disclose it as described above. Our agents, vendors, consultants, marketing service providers, and other service providers including other Identitrain companies may receive, or be given access to your information, including personal information and usage information, in connection with their work on our behalf.

We may also share information about you as follows:

  • As necessary to (a) comply with legal process; (b) to respond to requests from public and government authorities, (c) to enforce our contractual rights; (d) to protect our operations and protect our rights, privacy, safety or property, and /or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain;
  • As necessary with other Identitrain companies for internal business purposes. For example, processing your orders, fulfilling your requests, providing customer service, and improving our products;
  • As necessary with Identitrain companies, business partners and other third parties as needed to fulfill your transaction or request, to satisfy a contractual obligation, to provide our services, or for other operational or business purposes;
  • With our subsidiaries, affiliates, business partners, and other third parties for their own business purposes, which could include marketing to you, consistent with applicable laws and your preferences or instructions; and
  • To a third party in connection with or during negotiations of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

When Identitrain engages third-party service providers, the disclosure of personal information to such providers is necessary, for example, to provide our Services to you. Identitrain ensures that such providers protect personal information in a manner consistent with this Privacy Statement and with applicable data protection laws. These service providers may be in countries other than your country of residence and may be prohibited from using your personal information for any other purpose other than to provide assistance. If the service provider is in a country other than your country of residence, we ensure that appropriate safeguards are in place to ensure lawful and secure transfer of your personal information.

Credit reference checks. The personal information that we have collected from you when setting up an account may be shared with credit reference and fraud prevention agencies who use it to prevent fraud and money laundering and to verify your identity.

We may access and use information from credit reference agencies when you open your account and periodically to:

  • manage and take decisions about your account, including assessing your creditworthiness;
  • prevent criminal activity, fraud and money laundering;
  • check your identity and verify the accuracy of the information you provide to us; and
  • trace debtors and recover debts.

Application decisions may be taken based solely on automated checks of information from credit reference agencies and internal records.

We will continue to share information with credit reference agencies about how you manage your account including any default in making payments, while you have a relationship with us. This information will be made available to other organizations so that they can make decisions about you.

If false or inaccurate information is provided and/or fraud is identified or suspected, details will be passed to fraud prevention agencies, law enforcement agencies and other organizations may access and use this information.

If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide services to you.

A record of any fraud or money laundering risk will be retained by the fraud prevention agencies and may result in others refusing to provide services or financing to you. Fraud prevention agencies can hold your information for different periods of time.

When credit reference and fraud prevention agencies process your information, they do so on the basis that they have a legitimate interest in preventing fraud and money laundering, and to verify identity, to protect their business and to comply with laws that apply to them.

Cross Border Data Transfer

Identitrain is a global organization, headquartered in the United States, with affiliates and service providers located throughout the world. As such, your personal information may be transferred to and processed in regions other than the region you are resident in and/or the region where the data was originally collected. These regions may not ensure a level of protection for personal information equivalent to the laws applied in your region. We implement appropriate measures for the transfer in compliance with applicable law to ensure an adequate level of data protection of personal information.

If personal information is transferred from a member state of the European Economic Area , UK and Switzerland to another country deemed to not provide an adequate level of protection according to European Commission, we implement appropriate contractual safeguards, such as EU Model Clauses, with third parties and for intragroup transfers or apply other appropriate safeguards as approved by the European Commission and apply all other procedures as required to secure your personal data. Further, if such third parties engage sub-processors in support of our agreement with them, the third party will be required to implement the same standards and safeguards with their subcontractors.

Cookies and Similar Technology

We, and our third-party partners, may automatically collect certain types of usage information when you visit our Services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, flash objects, web beacons and similar technology (collectively, “tracking technologies”). For example, we collect information about your device and its software, such as your IP address, browser type, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your user account, and other such information. Depending on your browser or device settings, we may collect your location data, including GPS coordinates or we may approximate your device’s location based on other information, such as an IP address. We also collect information about the way you use our Services, for example, the site from which you came and the site to which you are going when you leave our Services, the pages you visit, the links you click, how frequently you access the Services, whether you open emails or click the links contained in emails, whether you access the Services from multiple devices, and other actions you take on the Services.

We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout. Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.

We use or may use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our Services; (b) provide custom, personalized content and information, including targeted content and advertising; (c) recognize and contact you across multiple devices; (d) provide and monitor the effectiveness of our Services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Services; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our Services.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using the Services, as some features on our Services may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies, you may not be able to block non-cookie technologies or the changes to your settings may have no effect. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information about tracking technologies, please see “Third-Party Tracking and Online Advertising” below.

Third Party Tracking and Online Advertising

Interest Based Advertising. We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. We may share, or we may permit third-party online advertising networks, social media companies and other third-party services, to collect information about your use of our Services over time so that they may play or display ads on our Services, on other devices you may use, and on other websites, apps or Services. These third parties may collect information such as clickstream information, browser type, time and date you visited the Services, mobile device identifiers, your use of third-party applications, and/or precise geolocation data and other information. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related Services such as reporting, attribution, analytics and market research.

Your Choices:
Cookies and Flash cookies. Most browsers allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the Services, as some features and services on our Services may not work properly. Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. To manage Flash cookie settings and preferences, you must use the settings manager on Adobe’s website or by clicking here. If you choose to delete Flash objects from our Service, then you may not be able to access and use all or part of the Service or benefit from the information and Service offered.

Interest-based advertising. To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices. Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

**Mobile advertising. ** You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some but not all interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

Social Media Advertising. We may display targeted advertising to you through social media platforms, such as Facebook, LinkedIn and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Services while those users are on the social media platform, or to groups of other users who share similar traits, such as commercial interests and demographics. These advertisements are governed by the privacy policies of the social media companies that provide them and you can control your advertising preferences directly on those platforms.

Google Analytics and Advertising. We use Google Analytics to recognize you and link the devices you use when you visit our Services on your browser or mobile device, login to a user account on our Services, or otherwise engage with us. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to you. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics and Demographic and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps'' located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On, here: https://tools.google.com/dlpage/gaoptout/. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

Social Media Features

Identitrain provides social media features that enable you to share information with your social networks and to interact with Identitrain on various social media sites. These providers may recognize you and collect information about your visit to our Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies. We encourage you to review the privacy policies and settings on the social media sites you use to interact to make sure you understand the information that may be collected, used, and shared by those sites. You may disable these features at any time.

Security of Personal Information

We seek to comply with legal requirements and use reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. If required by applicable law, Identitrain will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by the applicable laws) stored by or for us.

Your Rights in Regard to your Personal Information

**Access to Personal Information. ** In accordance with the applicable data privacy law, you may be entitled to request certain information about the personal information we have stored about you; to request certain access to, correction, deletion, portability or blocking of such data, and to request restriction of processing or to object to the processing. For this purpose, please email us at: privacy@identitrain.com.

If you need to update or change your personal information, you may log into your account or you may contact us at privacy@identitrain.com.

Identitrain reserves the right to decline requests to access or delete personal information if and to the extent disclosure or deletion of the information requested is not required, for example because we may keep the personal information to achieve a legitimate purpose or to protect our rights or not permitted by applicable law.

To guard against fraudulent requests for access, Identitrain reserves the right to verify your identity by requiring sufficient information to allow it to confirm the identity of the party making the request before granting access or making corrections.

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

The Right To Object. In accordance with the applicable privacy law, especially in the European Union, you may have the right to object to the processing of your Personal Information if we process your personal information based on a legitimate interest, including the processing for the purposes of direct marketing. The objection can be filed via email or by any other means towards the respective Identitrain Affiliate or at the e-mail address: privacy@identitrain.com. In case you object to the processing for direct marketing purposes, the personal information shall no longer be processed unless our legitimate reasons for the processing outweighs your rights and freedoms.

Lodge a complaint. If you have any objections or complaints with the way we process your personal information, you may - as applicable - have the right to lodge a complaint with the competent data protection authority or other governmental entity. We would, however, appreciate the opportunity to discuss your concerns before you approach the authorities so please contact us.

Retention Period
We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Statement or otherwise upon collection of your personal information, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. \

Additional Provisions

Children
We do not knowingly collect information from children as defined by local law, and do not target our websites to children.

Your Consent and Changes
You have a right to withdraw your consent with processing of your personal information (if given) at any time at the e-mail address: privacy@identitrain.com. Please note that the withdrawal of your consent does not affect the lawfulness of the processing based on your consent given before its withdrawal. The withdrawal of your consent also does not affect the processing of your personal information which is being done by us on another legal basis than your consent (e.g. in particular if the processing is necessary for the performance of a contract, fulfillment of a legal obligation or due to other reasons stated in the valid legal regulation).

Identitrain may from time to time revise this Privacy Statement with effect for the future in its sole discretion to reflect changes in our business practices. If we revise this Privacy Statement, we will notify you by either posting the updated version on the applicable website, by notifying you via pop up notice on the website or by sending you a notification by email. Changes to the Privacy Statement will become effective and will apply to the information collected starting on the date Identitrain posts the revised Privacy Statement on the Website. Where we are required by applicable privacy laws to explicitly notify you of the change or to obtain your consent, we will do so in accordance with law.

Compliance with Local Laws

This Privacy Statement is meant to guide Identitrain with respect to personal information collected from or about you. While this Privacy Statement applies to personal information generally, the local laws, rules and regulations of jurisdictions that are applicable to Identitrain (“Local Laws”) may require standards that are stricter than this Privacy Statement, and in such event, Identitrain will comply with applicable Local Laws. Specific privacy notices may be adopted to address the specific privacy requirements of particular jurisdictions.

Sensitive Information

Unless we specifically request or invite you to provide sensitive personal information to us as defined by applicable law, we ask that you not send us such information. In cases where we may request or invite you to provide sensitive personal information, we will only process sensitive personal information you provide with your express consent.

Compliance

Identitrain uses a self-assessment approach to verify compliance with this Privacy Statement and periodically verify that it is accurate and comprehensive regarding the information intended to be covered.
If you believe that your personal information has been processed or disclosed in violation of this Privacy Statement, raise your concerns by contacting us at privacy@identitrain.com.

Questions

If you have any questions or concerns about this Privacy Statement, the privacy practices of Identitrain, our collection or use of your personal information, or you wish to access your personal information, please contact us. If we need or are required to contact you concerning any issue or event that involves this Privacy Statement, then we will do so using the email address, telephone number, or physical mailing address we have on file for you.

Updates to This Privacy Statement

We will update this Privacy Statement from time to time. When we make changes to this Privacy Statement, we will change the effective date in the "Introduction" section of this Privacy Statement. If we make material changes to this Privacy Statement, we will notify you by emailing the email address we have on file for you, by prominent posting on this website or our online services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.

Contact Us

If you have any questions or requests in connection with this Privacy Statement or other privacy-related matters, please send an email to privacy@identitrain.com.

Alternatively, inquiries may be addressed to:
Identitrain, Inc.
Attn: Legal
5450 Bruce B Downs Blvd #314,
Wesley Chapel, FL 33544

California Privacy Rights

This section applies to you if you are a resident of the state of California. California law requires us to disclose certain information regarding the categories of personal information we collect. For purposes of this section, “personal information” has the meaning provided by the California Consumer Privacy Act (the “CCPA”) and does not include information that is publicly available, that is deidentified or aggregated such that it is not capable of being associated with us, or that is excluded from the CCPA’s scope, such as personal information covered by certain sector-specific privacy laws, such as the HIPAA, the FCRA, GLBA or the Driver's Privacy Protection Act of 1994. This section does not apply to personal information we collect when we are acting as a “service provider” to process information in accordance with a contract with our business customers. This section also does not apply to our employees, applicants or other personnel.

To learn more about the types of personal information we collect and the purposes for which we collect this information, please refer to the sections of the Privacy Statement titled “What Personal Information We Collect“ and “How We Use Information We Collect.”

In the last 12 months, we have collected the following categories of personal information:

Category of Personal Information Collected Categories of Sources
Identifiers, such as your name, address, phone number, email address, or other similar identifiers.
  • Directly from you
  • Our business partners and affiliates
  • Third parties you direct to share information with us
  • Social networks
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as contact information and payment information.
  • Directly from you
  • Our business partners and affiliates
  • Third parties you direct to share information with us
  • Social networks
Commercial Information, such as shopping and purchase history.
  • Directly from you
  • Your browser or device
Internet/Network Information, such as device information, logs and analytics data.
  • Your browser or device
Geolocation Data, such as precise location information from your device or generated based on IP address.
  • Your browser or device
Sensory Information, such recordings of phone calls with us, where permitted by law.
  • Directly from you
Other Personal Information, including information you post on our social media pages or otherwise provide to us.
  • Directly from you
Inferences, such as predictions about your interests and preferences.
  • Your browser or device
  • Information generated or derived from your purchases, online browsing and usage activity

_ _

Disclosure of personal information. We share personal information with third parties for business purposes or we may sell your personal information to third parties, subject to your right to opt out of those sales (see Your California Rights and Choices below). The categories of third parties to whom we sell or disclose your personal information for a business purpose include: (i) other Identitrain companies; (ii) our service providers, vendors and advisors; (iii) business partners with whom we work to provide our services; (iv) supply chain partners; (iv) ad networks and advertising partners; (v) analytics providers and ; (vi) social networks.

In the previous 12 months, we have disclosed all categories of personal information we collect (explained in the chart above) to third parties for a business purpose.

We do not “sell” personal information such as your name, email address and mailing address for direct marketing purposes. However, as is common practice among companies that operate online, we do allow certain third-party advertising networks, social media companies and other third party businesses to collect information directly from your browser or device through cookies or similar tracking technology when you visit or interact with our website, use our apps or otherwise engage with us online. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, Geolocation Data, and Inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this personal information to serve relevant ads on our site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. These third-party businesses may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties, including other advertising networks. To learn more, please see “Third-Party Tracking and Online Advertising” section of our Privacy Statement.

Your California Rights and Choices. As a California resident, you may be able to request to exercise the following rights:

  • The Right to Know any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
    • The specific pieces of personal information we have collected about you;
    • The categories of personal information we have collected about you;
    • The categories of sources of the personal information;
    • The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
    • The categories of personal information we have sold and the categories of third parties to whom the information was sold; and
    • The business or commercial purposes for collecting or selling the personal information.
  • The Right to Request Deletion of personal information we have collected from you, subject to certain exceptions.
  • The Right to Opt Out of Personal Information Sales to third parties now or in the future.

You also have the right to be free of discrimination for exercising these rights. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.

California Consumer Rights Requests. You may submit a request to exercise your California Consumer Rights, including a request to opt out of personal information sales, through one of the mechanisms described below. We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law. To exercise your California Consumer Rights, please submit a request by:

Emailing privacy@identitrain.com with the subject line “California Rights Request".

Please see the “Third Party Tracking and Online Advertising” section of this Privacy Statement for more information about how third parties use cookies and related technologies to collect information automatically on our websites and other online services, and the choices you may have in relation to those activities.

Minors. We do not sell the personal information of consumers we know to be less than 16 years of age without affirmative consent.

California’s “Shine the Light” Law. California's "Shine the Light" law (Civil Code Section §1798.83) provides certain rights to California residents that have an established business relationship with us about the disclosure of certain types of personal information to third parties for their direct marketing purposes. To opt-out of having your personal information disclosed to third parties for their direct marketing purposes, please use one of the California Consumer Rights request submission methods listed above.

European Economic Area, Switzerland and UK:

Controller of your personal information
The controller for any personal information processed by Identitrain is the Identitrain affiliate in the European Economic Area or Switzerland collecting the Personal Information, usually your contract partner or the controller of a website unless otherwise explicitly notified. Please contact your relevant affiliate for further information about the personal information you have submitted to the respective affiliate. Where two or more Identitrain affiliates jointly determine the purposes and means of processing, they entered into an arrangement to duly reflect the respective roles and relationships of the joint controllers vis-à-vis the data subjects. Irrespective of the terms of the arrangements you may exercise your rights in respect of and against each of the controllers.